Why Advertise in Bacolod?
Bacolod City — the City of Smiles — is Negros Occidental's thriving capital and one of the most commercially active cities in the Visayas. With a strong consumer culture, growing BPO presence, and loyal local audience, Bacolod is a smart OOH market for brands entering Western Visayas.
Bacolod consumers are known for strong brand loyalty and active retail spending. The city's compact urban core means a well-placed billboard can achieve high frequency with a relatively small number of sites. And with rates well below Metro Manila, Bacolod OOH delivers outstanding value.
Key OOH Corridors in Bacolod
Lacson Street
Bacolod's main commercial artery. High foot and vehicle traffic through the city center.
Circumferential Road
Outer ring road connecting major commercial and residential areas.
Araneta Street
Key commercial corridor near SM City Bacolod and major retail centers.
Burgos Street
Downtown commercial zone with strong pedestrian and vehicle traffic.
Reclamation Area
Waterfront development with growing commercial and leisure activity.
Airport Road
Bacolod-Silay Airport approach. Reaches travelers and the northern Negros market.
Billboard Rates in Bacolod
| Format | Estimated Monthly Rate |
|---|---|
| Static Billboard (secondary roads) | ₱12,000 – ₱35,000 / mo |
| Static Billboard (major corridors) | ₱20,000 – ₱60,000 / mo |
| Static Billboard (premium spots) | ₱50,000 – ₱100,000 / mo |
| LED Billboard (rotating slot) | ₱40,000 – ₱100,000 / mo |
| Lamp Post Banners (per unit) | ₱3,000 – ₱7,000 / mo |
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