Why Advertise in Iloilo?
Iloilo City is one of the fastest-growing cities in the Philippines — a university hub, BPO destination, and retail center with a rapidly expanding middle class. The Iloilo OOH market offers exceptional value: strong local audiences at rates a fraction of Metro Manila.
Iloilo's combination of a young educated population, growing BPO sector, and strong retail activity makes it an increasingly attractive market for national and regional brands. Low billboard clutter means your ad stands out — and rates are among the most accessible of any major Philippine city.
Key OOH Corridors in Iloilo
Diversion Road
Iloilo's main arterial bypass. High vehicle traffic and strong commercial activity.
Iznart Street
City center commercial corridor. Strong foot traffic and retail audience.
Mandurriao / Airport Road
Iloilo International Airport approach. Reaches travelers and business visitors.
SM City Iloilo Area
High foot traffic retail zone. Strong for consumer and lifestyle brands.
Jaro Boulevard
Key northern corridor connecting residential and commercial areas.
Fort San Pedro Drive
Emerging waterfront development area with growing OOH demand.
Billboard Rates in Iloilo
| Format | Estimated Monthly Rate |
|---|---|
| Static Billboard (secondary roads) | ₱15,000 – ₱40,000 / mo |
| Static Billboard (major corridors) | ₱25,000 – ₱70,000 / mo |
| Static Billboard (premium spots) | ₱60,000 – ₱120,000 / mo |
| LED Billboard (rotating slot) | ₱50,000 – ₱120,000 / mo |
| Lamp Post Banners (per unit) | ₱3,000 – ₱8,000 / mo |
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