A step-by-step walkthrough of the entire booking process, with a practical checklist
From defining your objective to proof of posting — the complete billboard booking process in the Philippines.
Before looking at a single site, decide what the campaign must do: brand awareness, a product launch, store traffic, or event promotion. Then define who you need to reach and where they travel. A commuter brand belongs on EDSA or C5; a provincial retail chain belongs on the highways entering its towns; a travel brand belongs near airports and expressways.
Use our billboard cost guide to anchor expectations: provincial statics from ₱15,000/month, Metro Manila statics from ₱80,000, LED rotations at lower entry points, and premium EDSA spectaculars from ₱500,000. Add 15–25% for production, installation, and permits.
Search available inventory on OOHPhilippines.com, filter by area, and shortlist sites that fit your audience. For each candidate, note the traffic direction, size, illumination, and nearby obstructions. Check both a map view and Street View — and whenever possible, drive past the site at your audience's peak hour.
Reach operators directly through the platform. Ask for: the rate card and best net rate for your desired duration, availability dates, traffic estimates, structure specifications, lighting hours, and their typhoon de-skinning and make-good policy. Comparing three or more quotes gives you real negotiating leverage.
Key terms to settle in writing: lease duration and rate, escalation (if any), production and installation responsibilities, maintenance and re-lighting response times, make-good days for downtime, permitted creative changes, and termination clauses. Longer commitments (6–12 months) typically earn 10–20% discounts.
Follow the operator's material specs (tarpaulin type, dimensions, bleed). Keep the message to one visual and seven words or fewer — see our sizes guide for readability rules. Allow 5–10 working days for printing and installation scheduling.
Operators provide proof-of-posting photos once your ad is up. Verify the creative, position, and lighting personally or through a third party. During the campaign, spot-check periodically — especially after storms — and request immediate remediation for damage or lighting outages.
Track campaign-period lift in branded search, store visits, promo code redemptions, or survey recall. Learn what measurement is available in our OOH audience measurement guide. Strong sites are worth renewing early — premium faces rarely stay available.