OOH Advertising Guides

Free resources to help advertisers, agencies, and media planners navigate billboard advertising in the Philippines.

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Getting Started with OOH
Guide
What is OOH Advertising? A Guide for Philippine Brands
New to outdoor advertising? This guide explains what OOH is, why it works in the Philippines, and how to get started.
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Guide
Types of OOH Advertising in the Philippines
From static billboards and LED screens to transit ads and mall displays β€” a complete breakdown of every OOH format available in PH.
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Format
DOOH Advertising in the Philippines: A Complete Guide
What is Digital Out-of-Home? Learn how LED screens, programmatic DOOH, and digital formats work in the Philippine market.
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Costs, Formats & Measurement
Guide
Billboard Advertising Cost in the Philippines (2025 Guide)
Real rate ranges for static and LED billboards across Metro Manila, Cebu, Davao, and provincial markets.
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Format
LED vs Static Billboards: Which is Better for Your Brand?
A detailed comparison of LED and static billboard advertising β€” costs, exclusivity, flexibility, and which fits your campaign.
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Guide
Billboard Sizes in the Philippines: A Complete Guide
Standard billboard dimensions in PH β€” 20x40, 40x60, and 50x60 ft formats and how size affects your campaign.
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Guide
OOH Audience Measurement, Ad Verification & Impressions in PH
How are billboard impressions calculated? Learn about ADT, proof of play, and how to evaluate your OOH campaign.
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Market
Why Provincial Billboards Are the Philippines' Most Underrated OOH Investment
Lower rates, less clutter, loyal audiences. The case for advertising outside Metro Manila.
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Key Corridors & Markets
Market
EDSA Billboard Advertising: Rates, Locations & What to Expect
Everything you need to know about advertising on EDSA β€” rates, key sections, northbound vs southbound strategy, and tips.
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City Guide
Outdoor Advertising in Cebu: A Complete Guide for Advertisers
Plan your OOH campaign in Cebu β€” key corridors, rate ranges, and tips for the Philippines' second-largest OOH market.
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Browse Billboards by City
Metro Manila
EDSA, C5, SLEX, NLEX and more
Cebu
SRP, Airport Road, IT Park
Davao
Quimpo Blvd, Lanang, Diversion Rd
Iloilo
Diversion Road, Iznart Street
Bacolod
Lacson Street, Circumferential Rd
Cagayan de Oro
Limketkai Drive, Corrales Ave
Baguio
Session Road, Harrison Road
More Cities
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