Why Advertise in Metro Manila?
Metro Manila is the undisputed center of Philippine out-of-home advertising. With over 13 million residents and millions more passing through daily, the Metro Manila OOH market offers unmatched reach — from the iconic EDSA corridor to the expressways of SLEX and NLEX.
Metro Manila commands the highest traffic volumes in the country. A well-placed billboard on EDSA or C5 reaches hundreds of thousands of people daily — a captive audience in one of Southeast Asia's most congested urban environments. For national brands, Metro Manila OOH is non-negotiable.
Key OOH Corridors in Metro Manila
EDSA
The country's most valuable OOH corridor. 23.8km, up to 500,000 vehicles daily.
C5 Road
Connects Taguig to Quezon City. Strong reach for BGC, Ortigas, and QC audiences.
SLEX
South Luzon Expressway. Reaches Makati, Parañaque, and southbound provincial traffic.
NLEX
North Luzon Expressway. Reaches Valenzuela, Bulacan, and northern provincial commuters.
Commonwealth Ave
One of the widest roads in Asia. High traffic, Quezon City's main artery.
Quezon Avenue
Key QC commercial corridor connecting EDSA to España and Quiapo.
Billboard Rates in Metro Manila
| Format | Estimated Monthly Rate |
|---|---|
| Static Billboard (secondary roads) | ₱80,000 – ₱200,000 / mo |
| Static Billboard (major corridors) | ₱150,000 – ₱400,000 / mo |
| LED Billboard (rotating slot) | ₱250,000 – ₱700,000 / mo |
| Premium EDSA / Expressway | ₱500,000 – ₱1,500,000+ / mo |
| Lamp Post Banners (per unit) | ₱8,000 – ₱20,000 / mo |
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